Aligning Organisational Culture with Strategy at a Sugar Manufacturing Company in Kenya
Situation
A sugar manufacturing company based in Western Kenya partnered with us to conduct an organisational culture survey and develop model a culture which would help them deliver on their five year’ strategic plan.
The organisation culture model was meant to help the firm to come up with a suitable culture built on renowned organisation culture models that would identify the gaps to the desired culture and define the change program to help the company to transition to the desired culture.
Solution
To get a better understanding of the firm’s priority areas, we used the Denison Path to High Performance Mode l process which enabled us to create a robust cultural awareness and clarifying key business priorities to engender thoughtful action through stakeholder Focused Group Discussions.
We deployed Culture Survey Tool – Denison Organization Culture Survey (DOCS), which contains four key drivers of high performance – mission, adaptability, involvement, and consistency in order to identify areas of focus.
Through the cumulative responses from the survey, we assisted the firm gain insight on the following questions:
We obtained a survey report that provided a statistical feedback against a global benchmark. The survey results were mapped on the Denison Model where the cumulative data provided insights on areas of improvement and discord in the four key areas of high performance. This provided a baseline against which to measure future improvement. We also provided a new culture with agreed upon values for adoption.
We submitted an elaborate change program to the Management for implementation.
Results
customer satisfaction
The firm has realized considerable gains in the area of customer satisfaction which has translated to customer attraction & retention.
steady growth
As a result of improved customer satisfaction and retention, the company is registering a steady growth in revenue and profitability.
Sound decisions
The redefinition of the company’s mission, vision and corporate values has helped employees to make sound decisions in alignment with the laid down strategic objectives and goals.
Employees enjoy their work
The establishment of a strong culture with well-defined values has enabled employees to enjoy their work, find meaning and purpose in what they do, and fulfill their individual career and professional goals. This has resulted into increased motivation demonstrated by a 41% reduction in absenteeism and a 25% increase in productivity.
Identify Areas of strength
We were able to obtain a report from the survey which identified areas of strength and improvement, which was submitted to the Top Management. A new culture with agreed upon values was recommended for adoption.
We submitted an elaborate change program to the Management for implementation.
Attract and retain Talent
The firm has not only been able to attract top talent but more importantly, it is able to retain the said talent. This is as a result of the efforts that have been put in place towards creating a workplace that encourages and welcomes knowledge sharing and collaboration, capability development, and rewards positive behaviour. That has led to improved employee engagement with a 45% less turnover in the last two years.
Would you like to achieve these types of real results and powerful outcomes in your business?
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